Calvista Hitches Up to TitanMen Service Stations

MELBOURNE, Australia — Adult distribution company Calvista Australia is hitching up local retailers to its TitanMen Service Stations.

The Service Station is a four-way rotating gondola designed to accommodate every category of branded adult product produced by Titan Media, including DVDs, Blu-ray titles, lubricants and the TitanMen Tools line of adult novelties.

Calvista Australia is the exclusive TitanMen distributor for the continent.

"For the retailer it provides a designated space for merchandising the range and assists with stock control and re-ordering," a company publicist said. "For the customer it is a one-stop shop-within-a-shop."

"A brand's strength is in its emotional connection to the consumer. Spreading a brand's range from one end of a store to the other weakens its impact and at the very least, reduces the opportunity of multiple sales. Present the range as a collective and customers gravitate to the selection, maximizing the sales opportunity."

The TitanMen Service Station was introduced as a prototype at the Adultex trade show in March. Pre-sales were strong enough to prompt Calvista to roll out the full production model across Australia.

"The feedback from our retailers has been fantastic. The Service Station has become a real focal point in the stores with customers gravitating right to it," said Calvista CEO Michael Bassett. "The result has been an increase in sales all-round."

"It's a really great way for stores that deal primarily with straight product to have a dedicated gay corner that sells all the products in one easy-to-buy package," said Titan VP Keith Webb.

"We are the only gay studio to have Blu-ray, DVD, lube and toys available under one brand. With the TitanMen Service Station you have all your bases covered."

Webb notes the opportunity for cross-promotion is "a win-win for everyone" and also helps to promote consumer confidence.

"With declining DVD sales, stores need ways to maintain and grow their revenue. A full-service brand helps stores maximize their gay sales and profits."

The domestic version of the TitanMen Service Station was set to debut next week at the AVN Adult Novelty Expo at the booth for Doc Johnson, the master distributor for Titan's adult novelties line in the United States.

To inquire about Calvista sales, email Sales@calvista.com.au.

For domestic sales inquiries, email Wholesale@titanmedia.com, or call (800) 360-7204.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Unveils 'Shave Stix' With Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

B-Vibe Expands 'Butties' Collection, Debuts Harness Sets

B-Vibe has expanded its Butties collection with six new anal plugs and introduced two new harness sets.

Dame Acquires Chakrubs

Sexual wellness brand Dame has acquired luxury pleasure products company Chakrubs.

B-Vibe's 'Rimming Plug' Highlighted in Buzzfeed Article

B-Vibe's Rimming Plug vibrator has been recognized by Buzzfeed as one of 28 "must-have" pleasure products.

Show More