Online sex toy store MyPleasure.com managed to get a vibrator-themed app past Apple sentries and into the App Store.
The app is called MyVibe, and it presses the iPhone's vibrating ringer function into duty as a personal stimulator. The app comes with a memory function and the ability to store more than 100 different vibe settings.
MyPleasure CEO Dr. Sandor Gardos said that he and his team want to bring vibrators to everyone.
"At MyPleasure, we believe that vibrators are a healthy, fun and safe way for women and men to explore their sexuality and enhance their sex lives," he said. "Our company is devoted to enhancing people's lives through sex. One way we accomplish this is by making sex toys more accessible and the MyVibe is a playful way to do this."
Although Apple chieftain Steve Jobs has roundly rejected the idea of adult apps for the iPhone since its 2007 release, companies far and wide have been building softcore apps for it. The latest version of the iPhone OS includes parental controls, sparking speculation that Apple may cave and finally allow adult apps.