Topco Sales, Sinclair Institute Sign Licensing Deal

CHATSWORTH, Calif. — Adult novelty and toy manufacturer Topco Sales has partnered with sexual health and wellness product producer the Sinclair Institute to create a new brand of couples and relationship-enhancing products.

"This association boasts all the elements that will ensure a prosperous and successful union: Topco Sales' deep reservoir of talent and creativity and Sinclair's stellar reputation in the sexual health and wellness arena; a winning combination by anyone's definition," Topco Sales account executive Greg Holdridge said.

Guided by the philosophies of the Sinclair Institute, dedicated to enhancing sexual health and wellness, the new line of products is designed to “help couples improve their love life and the quality of their relationship so that they can ultimately have better sex.”

Sinclair Institute is best known for its “Better Sex” video series, the Natural Contours line of vibrators and the Better Sex Essentials range of lubricants.

"Topco Sales has an exceptional track-record for licensing some of the most well-known and respected names in erotic novelty market,” Sinclair Institute President Peggy Oettinger said. “We're confident our relationship will be a monumental step for Sinclair to expand the Institute brand.”

Terms of the licensing deal call for an exclusive, multi-year arrangement that covers several product categories and distribution channels. New products from the line are expected to launch early next year.

"The alignment with Sinclair Institute is a natural fit for Topco Sales,” Topco Sales President Scott Tucker said. “We're looking forward to a long and fruitful relationship with Sinclair and their Institute line."

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Co. Launches Pre-Black Friday Warehouse Sale

Williams Trading has launched its pre-Black Friday warehouse sale for retailers today.

Agatha Vega: From Venezuela to Venerated Vixen

Agatha Vega was brought up in a small neighborhood in Caracas, Venezuela, a city known for its urban dangers. Yet despite her surroundings, she says, she had very positive experiences growing up. With various relatives living in close proximity, she was always able to enjoy the company of her family.

Kylie LeBeau Makes Her Hookup Hotshot Debut

Kylie LeBeau has made her Hookup Hotshot (HUHS) debut alongside studio honcho Bryan Gozzling.

Vixen Media Group Extends Exclusive Contract With Dan Damage

Vixen Media Group has renewed its exclusive contract with Dan Damage.

Orion Unveils 6 New Styles From 'Noir Handmade' Line

Orion Wholesale has introduced six new clubwear styles from its Noir Handmade line of apparel.

Evil Angel to Drop JD's 'Transgressive 24'

Evil Angel debuts the 24th volume of director JD’s “Transgressive.”

BasisDx Adds Comfort Collect Device to 'Pro13' Home Testing Kit

PASS-certified home testing kit manufacturer BasisDx has added the new Comfort Collecting Device to its Pro13 kit.

Connie Perignon Stars in Latest From Brazzers

Connie Perignon stars with Jordi El Nino Polla in the latest release from Brazzers, titled "The Sneaky Masseur."

Sinatra Monroe Has 'A Classy Affair' in Ricky's Room

Sinatra Monroe stars in the latest release from Ricky's Room, titled "A Classy Affair."

XBIZ Honors Retail Edition to Light Up Hollywood Roosevelt Hotel

XBIZ is pleased to announce that the pleasure industry’s biggest night, the retail edition of the annual XBIZ Honors, set for Saturday, Jan. 18, will be held at the historic Hollywood Roosevelt Hotel.

Show More