Naturally, the company is taking its new name from their signature star, busty performer Rachel Aziani, whose three sites anchor the AzianiGold.com network. Representatives for the company said that they chose to embrace the slightly more mainstream image of Aziani and other performers like Amber Lynn Back.
"At a point, we realized our sites weren't all that twisted," the representative said. "[They're] sexy, hot, and naughty, but not quite twisted."
The focus on stars and their personalities will drive the company's branding efforts in the future, representatives said. Along with Aziani and Back, the company offers consumers portals into the lives of performers Dakota Rae Patrick, Nikki Nova, Priya Rai and Raquel Devonshire. A site for Lexxi Tyler is in the works.
Affiliates will have to make no changes to their existing sites. All linking codes and webmaster referral codes will still work.
For more information, visit AzianiGold.com or email buzz@azianigold.com.