The incentive allows surfers to share their membership with a friend by paying an additional $1.99 more than the regularly priced subscription.
According to Hal Star, owner of the website development and marketing company operating Marley’s sites, the company tested the stimulus promotion with approximately 100,000 subscribers on their email list using a three-way split test that incorporated three different propositions to their target audience — a steep discounted membership, a $2.95 trial and a $1.99 share with a friend promotion
“We found that in all categories percentage opened, unique click-throughs, memberships purchased and the all-important gross income after the first rebill period, the $1.99 penis stimulus program produced the most revenue” Star said.
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