The company is calling it the Auto-Detect feature, and it automatically scans a user's computer or mobile device to determine the best format to play movies in. The Auto-Detect is compatible with PCs and most handheld devices including iPods and iPhones.
Concurrent with the release of the Auto-Detect feature, Webmaster Central is unveiling a new feed called "Wild Girls." The company calls all of its mobile-compatible feeds "iFeeds," which launched in November. The iFeed mobile content platform offers nearly 100 unique video feeds in a variety of categories and niches.
Webmaster Central President Andy Alvarez said that they got the idea for these new products by simply listening.
"We've had so many requests for the iFeeds, and quickly learned that webmasters needed an easy way to integrate this into their sites," he said. "The development team has done a great job of allowing webmasters to keep their existing code, and make the integration completely seamless, invisible, just perfect."
According to Webmaster Central, the addition of iFeeds spurred a significant increase in traffic, prompting the revision of the site with easy navigation and an increase in available information.
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