This top keywords list reveals the differences in interests between the gay and lesbian communities of Europe and North America. Similarly, Anglophones, Francophones and Hispanophones do not share the same search topics.
The top keywords list is divided between North American and European Internet users, and according to six search themes. Searches relating to adult sites (pornographic) are at the top of the list with more than 58% of searches. The "dating and chat" theme comes in second with 16%, followed by travel (12%), business (7%), sports (4%) and, finally, the "help & support" theme concerning support and rights defense associations (3%).
Here's the top 10 keywords / phrases in each category:
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| 58% "adult" | |
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US/Canada |
Europe 1. gay sex 2. gay sex toy 3. free gay sex 4. gay sex shop 5. gay sex pic 6. adult sex shop 7. gay phone sex 8. first gay sex 9. gay black sex 10. free gay sex videos |
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| 16% "dating and chat" | |
| US/Canada 1. gay dating 2. gay chat room 3. gay personal ads 4. interracial dating 5. black gay dating 6. adult dating gay 7. dating gay jewish 8. christian dating 9. gay profile 10. personal pic |
Europe 1. free gay chat 2. uk gay chat 3. gay chat line 4. gay dating uk 5. speed dating 6. dating in spain 7. personal ad 8. uk personal 9. gay profiles 10. personals profile dating |
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| 12% "travel" | |
| US/Canada 1. travel agency 2. travel guide 3. travel agencies 4. travel mexico 5. travel montreal 6. travel nyc 7. travel miami 8. san francisco 9. caribbean 10. gay cruise |
Europe 1. travel agent 2. travel guide 3. travel agencies 4. travel insurance 5. travel gay asia 6. travel turkey 7. Las Palomas 8. Sitges 9. Benidorm 10. Mykonos |
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| 7% "business" | |
| US/Canada 1. gay shopping 2. gay sex shop 3. real estate 4. gay business 5. underwear 6. shopping 7. gay dvd shop 8. finance gay 9. chamber of commerce 10. business directory |
Europe 1. gay sex shop 2. underwear 3. gay night club 4. gay wedding 5. clothes 6. gay marketing 7. gay shopping 8. gay dvd shop 9. finance gay lesbian tax 10. gay business venture groups |
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| 4% "sports" | |
| US/Canada 1. gay water sport 2. gay game 3. gay rodeo 4. gay hockey 5. league softball 6. cycling gay 7. gay volleyball 8. gay golf 9. gay outdoor 10. scuba diving |
Europe 1. gay rugby 2. gay soccer 3. gay ski week 4. gay rugby players 5. gay games 6. EuroGames 7. gay Cycling 8. gay league 9. gay golf 10. tennis gay |
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| 3% "help & support" | |
| US/Canada 1. marriage support 2. teen support 3. gay lesbian support 4. adoption gay support 5. civil right 6. right activist 7. first time sex 8. gay right in Canada 9. equal gay right 10. aids gay hiv |
Europe 1. support parents gays 2. gay marriage support 3. gay rights legislation 4. gay teen help 5. gay lesbian support london 6. gay parenting 7. adoption gay couples 8. gay rights in america 9. gay civil weddings 10. gay organisations |
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Keywords from the adult and dating themes highlight the difference of interests of a racial or ethnic nature between Americans and Europeans. The travel theme also indicates that these communities do not choose the same "gay friendly" destinations. As for business, underwear and DVDs are very popular, and North Americans rank three keywords relating to business in the gay community. Rugby and soccer are apparently more popular in Europe! Finally, marriage and adoption dominate the last theme.
The origin of users is also interesting to study. North Americans are a majority, but we can also see that residents of North Africa are present among Francophone users. Most surprisingly, Hispanophone users come mostly from the United States, rather than from Spain!
Here's the breakdown of languages by country:
| English
Speaking 1. United States 2. Canada 3. UK & Ireland 4. Australia 5. New Zealand 6. South Africa |
Spanish
Speaking 1. United States 2. Spain 3. Uruguay 4. Argentina 5. Chile 6. Venezuela 7. Costa Rica 8. Republica Dominicana 9. Peru |
| French
Speaking 1. France 2. Switzerland 3. Belgium 4. Quebec Canada 5. Luxembourg 6. Morocco 7. Algeria 8. Tunisia 9. Lebanon |
Others
Languages 1. Germany 2. Netherlands 3. Finland 4. Poland 5. Sweden 6. Greece 7. China 8. Russia 9. Thailand |
To conclude, note that 68% of our surfers use categories to perform searches.
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