educational

How To Succeed As An Adult Webmaster

You've created a great adult Web site. You've got some quality picture content and possibly streaming video content. You also have an adult store that is supplied through an affiliate marketing program. But, you're not sure how to build quality traffic and the revenue that comes with it. Don't worry. You can succeed.

To do so, you must utilize three basic promotional techniques:

  1. Branding
  2. Journalism
  3. Public Relations

Branding is the art of building name-recognition for your business, which is, in this case, an adult Web site. You can build name-recognition by creating a clear navigational structure for your Web site.

After your Web users get past the warning page of your site, they should have access to a home page with a MasterBorder containing navigation buttons. The MasterBorder lists the title of your site with fancy graphics and can use navigation buttons that name the main sections of your site in the following way:

  • Home
  • About Us
  • Store
  • Pictures
  • Video
  • Erotica
  • Press Kit
  • Links

The "Home" section will show visitors that they can return to the first part of your site at any time.

The "About Us" section should contain information about you and/or your company.

The "Store" section could be an adult DVD store supplied to you by affiliate marketing companies such as PE Cash (www.pecash.com) and Game Link (www.gamelink.com). This section could also promote membership-based porn star sites like TerriSummers.com through the affiliate marketing company, NS Cash (www.nscash.com).

The "Pictures" section could contain your thumbnail galleries, which are the individual sex pictures that get your site visitors extremely horny. It will help you a great deal to hyperlink these pictures to affiliate products you're selling. People do click on mind-blowing pictures.

The "Videos" section should contain streaming porn videos you have leased or gotten through affiliate VOD (Video On Demand) services such as AEBN (www.aebn.com). Persian Kitty (www.persiankitty.com) and Playboy (www.playboy.com) use AEBN for VOD. So can you.

The "Erotica" section should contain erotica stories and/or news articles about porn stars. You can write fictional erotic stories or buy them from Zip Content (www.zipcontent.com). And, it's fairly easy to write news articles about porn stars. Just visit sites like Pornstar Blog (www.pornstarblog.com), where you can obtain quotes from the most popular stars in the industry.

Adult film distributors like Metro Interactive (www.metropublicity.com) and Vivid (www.vivid.com) often issue press releases about new adult films, and you can base your articles on those press releases. But, remember to give attribution. This means that you must say that a porn star or distributor announced something or created something. Don't claim someone else's ideas as your own.

For a quick primer on how to write news articles, read "The Associated Press Guide To News Writing," a book by Rene J. Cappon.

By writing your own news articles, you can utilize the second promotional technique I listed: journalism. And, you can attract and retain your site visitors through quality journalism.

This brings me to the third promotional technique I listed: public relations.

To use this technique, you must flesh out the "Press Kit" section of your adult Web site. This section should contain a press release, fact sheet, biography, and possibly a backgrounder.

The press release should announce the launching of your site or a new product or service your site offers. Incidentally, you can distribute your press release to the major adult news publications through XBiz Newscaster, a free service offered by XBiz.com.

The fact sheet should list and describe the main sections of your site: store, pictures, video, erotica, etc.

The biography should describe your professional background.

The backgrounder could provide in-depth information about a new product or service that is announced in your press release.

If you want to be taken seriously in the business world, you need a press kit. To learn how to create such a kit, read "The New Publicity Kit," a book by Jeanette Smith.

That brings me to the last section of your adult Web site: "Links." This section should contain banner links you're posting as part of banner exchange programs from other adult Web sites. This is a form of cross-linking that can help you obtain quite a bit of site traffic.

In the end, you can attain success as an adult Webmaster if you utilize promotional techniques such as branding, journalism, and public relations. Your Web site profits are waiting!

Glenn Bossik is an experienced publicist and marketing specialist who works in the mainstream film industry and the adult film industry. He regularly provides adult Webmasters with Web-based marketing and PR services. He can be reached at mypr12@yahoo.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More