profile

WIA Profile: Debora Xavier

As we enter a new year, XBIZ World is pleased to honor Vendo’s Debora Xavier as WIA’s Woman of the Month.

Xavier manages client services for Barcelona-based Vendo, a non-traditional biller that offers new revenue-increasing tools and services to make its customers money.

I would have to say that my favorite part of working with Vendo is working with a team that is smart and innovative. Everyone is constantly thinking of ways to better optimize processes for both the company and for our partners.

We honor Xavier with her accomplishments as we learn more about her role at Vendo, and the company itself, in this Q&A interview.

XBIZ: What’s your role at Vendo?

XAVIER:  Thanks for choosing me as WIA Woman of the Month! What a great honor. I really appreciate it. It’s feels great to be recognized for the service I provide our clients and contribution to the industry.

We have something similar called, “Idea of the Month” which I’ve also won at Vendo. I’m happier to be named the Woman of the Month than having won the idea of the month. It’s much better to be a woman than an idea (ha ha).

My role at Vendo? Service. My perspective on service is that it is an honor and a privilege to serve. If you have a lot to offer, if you’ve been given an education, enthusiasm and skills, the best thing you can do is serve others. It’s the highest calling. Like Muhammad Ali said, “Service to others is the rent you pay for your room here on Earth.”

Specifically, I help our partners get the most out of their relationship with Vendo. That means a smooth, simple integration and optimizing revenue with all of our features. I measure my success by how much more money they make.

XBIZ: In a nutshell, tell me about Vendo services.

XAVIER:  Vendo isn’t a traditional billing company. We didn’t make our money a long time ago and get fat and lazy. The truth is Vendo is innovative and creates great value for our partners — that’s something I don’t see other billers doing right now.

We use artificial intelligence (AI) to grow revenue. We let our partners do dynamic pricing. They get to use the same tools that airlines and hotels have been using for years. It’s become an essential tool if you want compete. Amazon is doing it, Rosetta Stone, etc. Gartner sees average gains from dynamic pricing at 10 percent in mainstream. We’re seeing similar results for our partners, which represent about 80 percent of industry leaders. That 10 percent is a really interesting number ... it’s in the same neighborhood as billing costs. Results vary but you could say that the lift is making billing free for some of our partners.

XBIZ: What’s coming up for Vendo in 2016?

XAVIER:  We’re going further into AI. We expect great results for our partners.

XBIZ: What’s the best part of the job?

XAVIER:  I would have to say that my favorite part of working with Vendo is working with a team that is smart and innovative. Everyone is constantly thinking of ways to better optimize processes for both the company and for our partners. We recently published a blog about our Idea of the Month initiative (which I’ve won ... did I mention that!), this is where everyone in the company contributes an idea or suggestion on how we can provide the latest cutting edge services to our partners and the industry. We meet as a company once a month and discuss the ideas and how we can best implement them.  This is one of my favorite parts of my job because it always keeps you on your toes, it keeps you constantly looking for areas where we can improve and expand services.

XBIZ: What’s a typical workday like?

XAVIER:  My day always starts with attending to any requests from our partners. It is important to me that they have their questions and requests answered so they can start their day off on the right foot. I typically meet with a variety of departments at Vendo to discuss implementation of new tools and services we offer.

With my marketing role I then work on introducing these new tools and services, such as dynamic pricing, and educating our partners on how these tools can help them make more money. We use a variety of educational outlets such as social media, blogs and podcasts to accomplish this, so I spend my day managing the distribution of information to the industry and meeting with potential partners to discuss how Vendo tools can help them make more money.

XBIZ: In your spare time, what do you like to do?

XAVIER: I like to get a change of scenery on my spare time, so I travel. It can be a simple day trip or a few weeks in a new city or country. I think it’s important to disconnect every once in a while to prevent burnout.

Funny enough, I usually get my best work related ideas when I am taking time off, I think stepping away from everything makes room for new ideas.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More