trends

Mobile: Fight for Platform Supremacy Drags On

Mobile connectivity has now matured and seems to be used by nearly everyone, but the fight for platform supremacy continues to rage across carriers, continents, device manufacturers and software systems.

While some adult specific moves in 2014 were significant to open up new carriers, channels and regions for mobile adult content, the much bigger stories came out on the mainstream hardware side of the tech industry and will likely shape the way adult companies can make the most of their mobile offerings in the years to come.

Devices are also now adding new abilities that monitor heart rate and other physical features that may be intriguing to adult companies but will likely remain off limits.

Mobile Screen Sizes Are Growing And Will Continue To Expand

“It’s a lot like desktop screen sizes used to be when people were locked into the idea that 800x600 and then 1024x768 as enduring standards — even though history has shown us people always gravitate toward ever larger screens and better resolutions when they become available,” said Sarah of ZuzanaDesigns.com. “Samsung capitalized on this concept with the Note series of handhelds, and while Apple continues to say some screens are too big for mobile, their new iPhone 6+ with a much larger screen has their actions speaking a lot louder than their rhetoric. I expect phones and tablets to converge in the coming year with an optimal size that is larger than what many sites now support. At a bare minimum, it really is imperative that site owners embrace responsive web design for their mobile displays and prepare for the impact that 4K video will soon have on consumer expectations as well.”

New Hardware And Monetization Methods May Lock Out Adult Offerings

Unlike desktop computer hardware which has always been agnostic to the kinds of services and computations marketers can complete, mobile devices have always been far more locked down and difficult to access for developers who are interested in selling adult products or services. That trend is also accelerating. Apple is getting into the wearable market with a new iWatch that will not allow adult content any more than the iTunes store already doesn’t.

Devices are also now adding new abilities that monitor heart rate and other physical features that may be intriguing to adult companies but will likely remain off limits. ApplePay and similar initiatives from their competitors are seeking to streamline billing methods too, but the common denominator is that each is far from adult friendly, and with Apple’s puritanical history, Amazon’s decisions to pull erotic e-books off its shelves and Google’s recent change to Adwords policy — pushing adult content forward as part of these new features will require a lot of imagination and creativity.

Cultural Marketing Is Increasingly Important In New Regions

Check the bid prices on major traffic network auctions and you’ll see some of the “emerging markets” are now tracking much closer to U.S. and E.U. asks due to far greater bid volume. Part of this trend stems from the recent grown of mobile use in areas like India where adult products are starting to see greater sales results. Companies at the forefront of mobile marketing in these regions are doing more than just translating a few words, they are engaging consumers with cultural marketing cues that help consumers feel right at home buying memberships from them in their own language.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More