profile

Customer Service Strategies

Recently, XBIZ World Magazine asked several industry players "How does your company approach customer service?"

Here's what they had to say:

Good customer service is all about bringing customers back and about sending them away happy — happy enough to pass positive feedback about your business along to others, who may then try the product or service you offer for themselves and in their turn become repeat customers.

— John Jackson, director of marketing, TwatCash

We feel that customer service is just as important as delivering a good product. Especially in the anonymous world of online adult, it is absolutely necessary to provide high quality and timely responses to all questions customers might have. We believe that sending out anonymous standard responses that do not really help customers will decrease the product's value. So instead we try to establish a customer relationship. That means for us, a real person with a real name will take care of a specific problem. In the end, this approach will also help make online (porn) distribution safer and more attractive to all surfers.

— Maik Herrmann, owner AlphaMaleCash

It's important to make the customer feel like their problem is your problem. Even if you can't resolve the issue perfectly, if they know you tried everything possible and were concerned with their needs, they will feel the outcome was positive and worthwhile.

— Jeremiah R Lamborn, IT/IS NetBilling

There are now so many people in the industry that basically do the same things I do, so when a customer does have an issue or needs assistance on something, I think it's really important that not only do you show them you appreciate their $24.99-a-month they could of spent anywhere, but you honestly want them to get the full value of what you're offering in the first place. For every person having a issue, you can bet there are 10 more experiencing the same thing that just don't bother to say anything. Handling things quickly can not only save you time spent on customer service issues, but can affect rebills and that "value" I want to give them.

— CIVMatt, Photographer/Owner Amateur Pimps

CECash.com approaches customer service from a multidimensional methodology. Seeing that we are operating multiple affiliate platforms, interacting with webmasters, interacting with consumers and interacting with various third party partners, it is our objective to use customer service as a means to personalize the anonymity that exists on the Internet. We accomplish this by being master communicators, offering full disclosure, transparency and being accessible 24/7. Customer service also is a function of our sales department. Our representatives have the opportunity to provide added value products to be included in the sales cycle or to compensate irate customers to maintain their loyalty. Furthermore, customer service is a form of branding. In a competitive market, offering exceptional customer service also is an effective vehicle to create strong brand value.

— CE Albert, vice president of business development and strategy, CECash.com

It's personalized. Each customer/merchant has his or her own unique needs. There is no "one size fits all" for iProcessing customers.

— Hilda Tuel, partner, iProcessing LLC

Every affiliate and member is important to us and garners our full attention and support. We strive to build long-lasting relationships based on trust and attentiveness. We listen to our customers carefully and help them to succeed with insight gained by over 10 years in the adult industry running both free sites and pay sites. Our staff is helpful, courteous, knowledgeable and will take the extra step to insure the satisfaction of our affiliates and members. Promote our top-converting exclusive teen niche sites and we will help you succeed.

— Lisa Jamsran, president, Teen Cash

Whether it's on the consumer's end, or the affiliate's, I like to make people feel overly satisfied with our interaction. If there's an affiliate who needs a custom tool or content, we're more than willing to accommodate each and every affiliate we have. It's a privilege to have someone promoting you, not vice versa.

— Ricky D, president, Hype Dough

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
opinion

5 Steps to Make Card Brand Compliance Easy

It’s February, the month of love. Just once, wouldn’t it be great to receive a little candy heart asking you to “Be Mine” instead of more forms to fill out and documents to submit? Of course, regulatory compliance does have one important thing in common with romance: Fail to put in the work, and your relationship is likely over — your relationship with the card brands, that is.

Cathy Beardsley ·
opinion

Protecting Your Business With a Data Backup Strategy That Works

If the subject of backups sounds boring to you, maybe this will grab your attention: Without properly implemented backups, your business is vulnerable to partial or even catastrophic data loss, which could screw your company and tank your income.

Brad Mitchell ·
profile

WIA Profile: Paulita Pappel

Raised in Spain, surrounded by a predominantly Catholic community, Paulita Pappel grew up being told porn was bad. When she became a feminist, she was told her fascination with porn was not in line with her desire to empower women. This inner conflict made her feel like there was something wrong with her.

Women In Adult ·
opinion

Complying With New Age Assurance and Content Moderation Standards

For adult companies operating in today’s increasingly regulated digital landscape, maintaining compliance with card brand requirements is essential — not only to safeguard your operations but also to ensure a safe and transparent environment for users.

Gavin Worrall ·
Show More